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Marketing Mistakes Entrepreneurs Make

The business industry is not a place for those who settle to the usual, it is for those who takes risks and tries to do the impossible. Business minded people carries courage and confidence to succeed in the industry, but sadly, not everyone who has the guts could make it through.

What did I do wrong?” entrepreneurs ask themselves when things don’t go as planned or their marketing strategy failed to make an impact. Below are common marketing mistakes some entrepreneurs unknowingly commit.


Settling To Gut-feel Strategies

Some entrepreneurs are busy enough expanding and worrying about sales without even putting efforts when it comes to marketing their business. They base their marketing plan on their competitor’s ideas; they don’t create strategies of their own or even bother to study whether those ideas are compatible with their business plans. Settling on marketing ideas that are rampantly used in the industry does not mean that it could benefit you as well; what is working well on them might even be your downfall. Create your marketing plan basing on the thorough research you do when you are studying your target market, focus on them and build your marketing plan around that information in that way you create a specialized marketing plan that would directly cater your target market.



Imitating Successful Businesses

Though it wouldn’t be easy, you should create your own impact if you want to surpass the present tycoons. If you are up against moguls you shouldn’t be a doppelganger because there would only be one genuine amongst you. Businesses sometimes fail due to their lack of perseverance to produce marketing plan that is different and new, instead they only copy strategies from bigger companies. What should you do then?  A better option is to study their strategy and make it as a basis of your own marketing plan, take a successful idea then thoroughly study on how you could innovate it into something better and see to it that it fits your aim well.

Business Planning First Before Marketing Strategies

Some entrepreneurs put up businesses that they think are profitable – without statistics or research nothing is certain. One of the crucial parts of business planning is to have enough resources that would back up your claim that a certain business is indeed profitable; marketing plan comes to play when there is a hint of success on your business proposal. One of the common mistakes businessmen makes is that they failed to conduct research whether it is a good investment but they directly relied on marketing strategies. Doing so, it’s like growing seeds on the desert – the seed as the marketing plan and the desert sand as your business.


Making Good Marketing As An Escape To ResponsibilitiesSTRATEGY

Get proper background about business flow and educate yourself with fixed responsibilities you need to comply in running a business (eg. Rent, Electricity bills, telecommunication payments, permits, taxes, etc.). You can’t just change your commodity price anytime you want when those fixed payments start to increase, prices should be subject to standard rules and not dependable on your fixed expenses. Entrepreneurs use marketing strategies to start black propagandas to save themselves from their responsibilities, though it works for some but not for everyone especially when consumers starts to develop doubt that would lead to distrusting your company. Businesses should be marketed appropriately with facts and proper resources, consumers has their right to go against you and even take it to the court when they feel they’re being scammed or fooled. Don’t feed your marketing plan with lies; it’ll pile up and you might not recover with the paybacks.


Monochromatic Strategies

As a businessman, you should be flexible – one should be aware that you need to keep up with the fast moving market where trends change surprisingly.  To do an outdated strategy on this demanding population is a total waste of time, though it have worked from the past doesn’t warrant you that it would be as successful as it was before. Marketing Plan should always different from the past; it should be innovated, current, and even better.

Consumers are human being who is fascinated with new things and ideas and as a marketer; you shouldn’t present them with the same technique that doesn’t match your current target.…

reiki meditation

How to Do the Reiki Meditation


How Reiki Works – the body as a machine that works with strength and commanded by the mind that continuously overlapped by thoughts needs a way to revive and feel renewed. Reiki Meditation is a technique and a means of healing our body energies. This medication highlights on nurturing one’s self, it teaches the body to focus on its inner auras and connect to the forces of the universe.


The advisable time to perform Reiki Meditation is early in the morning after waking up where the mind is at its calm state after a night of rest, you can do this meditation on any desired time of the day as long as you are on the right disposition to do so. To effectively do this meditation, find a tranquil place away from things that would distract you.


How To Do The Reiki Meditation

This meditation requires inner peace that is why most would advise you to channel yourself first through consulting a Reiki practitioner or Reiki Master, but the main focus of this meditation is to be connected with your inner self and be at a meditation state, if you could do that then you could already start by doing the following procedure:


Sit Back and Relax comfortably on the floor, focus on the area below your navel where the energy is said to reside or your “Hara”. Take deep breaths and focus yourself on the belief that the healing energy is entering your body, as you release air, think of it as the means to release tension, anger, pain, depression, disappointments, and all the other negativity you are dealing with. Breathe in positivity, breathe out negativity; when you are ready and is at a peaceful mindset, move on with the next step.


Lift your right hand slowly just below your left shoulder with your palms facing down then slowly move this hand to your right hip in diagonal position, do the same routine with your left hand. Do this motion three times on each hand, while doing so, imagine the life force from the universe entering your body, let it flow through your hands as it wonders to your whole being. In this process, you will start to feel deep peace, relaxation, and lightness.


Slowly put your hands at the back of your head and find the most comfortable spot and hold your hands there for a moment. Then slowly move it to your throat slowly as possible. Do not put too much pressure since its aim is to make you breathe comfortably. After that, place your hands on your chest over your heart, do it with grace and feel the gift of life; listen to your heartbeat and appreciate.


Then, Place both hands on the top of your head like a in a praying manner and listen to your body, try feeling every bit of its activity from the flowing up to its beating. Breathe in and breathe out calmly without tension, focus on receiving the positive aura and let go of the negative matters. Be calm and feel renewed. Back to homepage.